Product Sampling Insights | SoPost Blog
SoPost and Who What Wear UK partner to launch The Beauty Dispatch – a premium product sampling community for beauty brands in the UK.
Our exclusive new community connects beauty brands with a highly qualified, affluent audience of beauty lovers.
Digital sampling
Your sampling campaign is flying. But is it actually working?
Every sample is an investment. Stop measuring success by how quickly you...
A clearer view of your paid media performance with SoPost’s Ad Insights.
If paid media is driving consumers to your product sampling campaign, yo...
SoPost and BLP (Northern) shortlisted for Shipper/Partner Company of the Year 2026
SoPost and BLP (Northern) have been named finalists for the Shipper/Part...
Free download | The SoPost Beauty Brand Playbook 2026
Consumer trust is at an all time low, while beauty brands are seeing mar...
The fragrance funnel is broken. Gen Z product sampling will fix it.
Traditionally, the fragrance industry has relied on a top-heavy marketin...
Cocktails & Conversation | how the Boots and SoPost partnership is reclaiming retail ROI
‘Perhaps’ is an expensive word in the beauty industry. Perhaps a consume...
SoPost industry round up | agentic commerce, clinical transparency & the launch of Evermark
February has seen huge strides in the beauty and CPG industries. The eme...
Hot on the Scent | Marketing to Gen Z and Gen Alpha
The fragrance industry gathered in early February to decode the evolving...
How Digital Product Sampling Drives Mother’s Day ROI
Mother’s Day is one of the most expensive periods for beauty and fragran...
Why product trial is the foundation of a modern brand growth strategy
Marketing budgets are under increasingly intense pressure to deliver imm...
SoPost industry round up | efficiency, efficacy & the strategic super-cycle
As January 2026 draws to a close, the global beauty and FMCG sectors hav...
Hyper-targeted digital sampling is central to the 2026 media mix
Digital advertising has hit a wall. Not only is it unable to track consu...