BEAR

Strawberry Yoyos

Overview

The campaign

BEAR’s objective was to drive the trial of Strawberry Yoyos through a social sampling campaign.

9,960 consumers received a sample of BEAR Strawberry Yoyos

82% of consumers said they were likely to purchase in the next 6 months

5.3% sales uplift tracked through in-store sales analysis

BEAR created a Lead Ad on Facebook and Instagram, inviting consumers in their target audience to claim a Strawberry Yoyos sample. Consumers simply provided their shipping address in the lead form, and SoPost automatically processed their order.

Whilst having control over the ad creative, targeting and spend, the brand were able to utilise SoPost’s Facebook Lead Ad integration for its data, fulfilment and analytical capabilities.

Results

Marketing opt-in rates

5,008 consumers agreed to receiving further marketing from BEAR

2,787 consumers left feedback

Demographics

9,960 unique consumers sampled

90% female consumers

Age

Consumer feedback

95% Would recommend BEAR Strawberry Yoyos to a friend

5% Would not

Direct consumer feedback

1,901 five-star reviews

★★★★★

★★★★★

4.56 average rating

Purchase intent

How likely is it that you would buy BEAR Strawberry Yoyos in the next 6 months?

82% of consumers said they were either extremely likely or very likely to buy in the next 6 months

5.3% sales uplift tracked through in-store sales analysis

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