# identity.md

## Organization Overview
- **Company Name:** SoPost
- **Mission:** To revolutionize the digital sampling space, empowering brands to effectively target their ideal audience, accurately measure success, and build ongoing relationships with consumers, thereby delivering the future of product sampling.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Operates with offices all over the globe, indicating a significant international presence.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Jonny Grubin: Founder & CEO
    - Russell Brown: Chief Financial Officer
    - David Jeffrey: Chief Technology Officer
    - Andy Weight: Chief Operating Officer
    - Dionne Cowey: Director of People
    - Dave Ingledow: Product Director
    - Dan Tidmas: Head of Product & Innovation
- **Team Structure and Departments:** Led by a strong leadership team covering key areas such as finance, technology, operations, people, and product. For more details, visit: [https://sopost.com/team](https://sopost.com/team)
- **Company Culture and Values:** Focused on innovation, effectiveness, and empowering brands to transform their marketing strategies through advanced digital product sampling.

## Operations & Structure
- **Business Model and Operational Approach:** SoPost operates as a leading digital product sampling platform, providing hyper-targeted digital product trial solutions. This approach generates high marketing opt-in rates (70%+), drives unmatched opt-in data, accelerates sales, and builds lasting customer loyalty for brands.
- **Location(s) and Geographic Presence:** SoPost has offices located all over the globe, indicating a wide international geographic presence.
- **Key Partnerships and Affiliations:** Details forthcoming.